Long Island Practice Summit - Digital Marketing Track - Non CECH

Digital Marketing Track Biomechanics Track Quality of Care Track Faculty Venue / Hotel About the Meeting Doctor Registration Exhibitor Registration

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Marketing Your Practice in the Digital Age

Your online presence is critical in today's world. Your website works for you 24/7. It can have all the information a patient needs to select your practice for their foot care. If you use digital marketing, a website is vital to that effort. In this session you will learn the important items that need to be included in a website and about the importance of using social media to expand your reach. Blogging and social media posts will enhance your practice website SEO (Search Engine Optimization).

Part 1 Use Your Online Presence to Communicate with Patients and Drives Business to Your Practice

8:00 - 8:25 Introductions - What your Online Presence should be
8:30 - 9:00 What is Social Media and What is Involved in Social Media
9:05 - 9:30 Blogging Tips and How to Leverage Social Media and Blogging
9:30 - 10:00 Morning Coffee Break
10:00 - 11:00 Website Development - Website Essentials including SEO, using videos and live chat
11:05 -11:35 Advertising on Google and Facebook
11:40 - 12:15 Share your experiences using the web to market your practice -- an open discussion
12:15 - 1:15 Lunch Break

Part 2 Utilizing Ratings and Review Sites to Enhance your Practice

There are many ratings and review sites out there. Your practice is on them, even if you have no reviews. If you have not claimed your profile, all you have is a basic listing that does nothing to help drive patients to your practice. Claiming your profile costs nothing and can enhance your digital image and your online footprint. This enhancement can help to drive more patients to your office. Part 2 of this track is focused on teaching you how to claim your profile on many of these websites

1:15 - 1:45 Claiming your Google, Healthgrades and Facebook Profiles
1:50 - 2:15 Why Reviews are Critical - You need to manage your reputation
2:20 - 3:00 How to produce video patient testimonials in your office - How To tips
3:00 - 3:30 Afternoon Coffee Break

Part 3 Leveraging your Contact list

You have a secret weapon in your marketing arsenal that your competition doesn't have -- your patient list. Learn how to grow your practice through targeted communications with your existing patients.
3:30 - 3:50 Internal Marketing to grow your practice
3:55 - 4:20 What can be done to help your practice thrive in the changing medical environment – a case study
4:20 - 5:00 Round Table Discussion

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